Marketing and Sales Officer

Job Title: Marketing and Sales Officer
Location: Accra, Ghana
Department: Admissions and Marketing
Reports directly to (Line Manager): Director of Strategy

Job Summary/Purpose:
Responsible for managing all marketing activities of the company, including digital marketing strategies, external branding, internal collaterals to support student recruitment and ensure return on investment;
Execute short- and long-term strategic marketing plans that maximize the return on key program objectives. In addition, this role works across the University to develop strategies that broaden awareness/interest, increase applications, and drive matriculation/yield for programs.

Duties and Responsibilities:

  • Develop sales and marketing techniques to drive student recruitment, undertake research, operationalize and implement annual Marketing strategies and plans that align with the marketing objectives and strategies of the Institution.
  • Work closely with the Recruitment & Admissions Department to achieve growth and hit enrolment target; Identify emerging markets and market shifts. Analyze marketing and sales metrics (conversion rates, web analytics, etc.);
  • Assist with promotional events to attract leads and improve the unique brand positioning of the institution across all end-to-end communications. Maintain and enhance the institution’s reputation in the eyes of the higher education audience;
  • Development and execution of the annual marketing/communication calendar; manage the advertising budget; secure budget approval and manage effectively in line with objectives;
  • Evolve and implement branded messaging through all content to ensure the consumer voice and relevant brand components are accurately and consistently represented across our channels of communication;
  • Partner with internal stakeholders to increase engagement with key audience segments, develop and lead initiatives to support new and ongoing strategies and tactics;
  • Develop a deep understanding of the competitive landscape, top competitor brand positioning, key messages, and closely monitor competitive presence and industry trends across various message boards, business newsletters and social media;
  • Works through the Social Media Officer and the Graphic Designer to facilitate the continuous update of BCC’s website and other social media machinery with current happenings;
  • Submit weekly, monthly and quarterly marketing updates and reports with Line Manager; Communicate upcoming campaigns to all key stakeholders
  • Performs any other duties that may be assigned from time to time.

Knowledge, Skills, and Abilities:

  • Significant knowledge of Marketing/ Sales, emerging market trends and Brand Management
  • Excellent written and oral communication and negotiation skills;
  • Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally;
  • Excellent presentation and report writing skills skills;
  • Attentive to details and dedicated to quality;
  • Critical thinker, results-driven and self-motivated
  • Ability to work well with team members at all levels

Qualification Required & Experience:

  • Bachelor’s degree in Marketing, Sales, MBA or a related discipline
  • Professional certification in marketing i.e. CIM, CIMA etc.
  • Good Knowledge of digital marketing;
  • At least 3 years of post-qualification work experience
  • Proficient in MS Office Suite;

Method of Application

Interested applicants should kindly send a CV and cover letter to:
Closing Date: 22nd January, 2024

Please note that only shortlisted candidates will be contacted for interviews.

Leave a Reply

Your email address will not be published. Required fields are marked *